Do You Need to Spend the Most Money to Get the Best Results?
Search ads are often a critical component of a business’s online marketing approach. They help create awareness about your business and drive conversions, and that alone makes them a good option for companies. But how can you make sure you are getting the most value out of your paid advertisements? John Gagnon explained this concept in his video lesson “Core Concepts of Paid Search Marketing: https://www.youtube.com/watch?time_continue=5&v=cFwTlwLs_WE&feature=emb_logo.
One of the key takeaways from this video is that the majority of consumers tend to favor the top ranked results on search engines. This is true not only for natural search results, but also for paid advertisements as well. So even if your ad shows up at the top of the results page, its success will likely depend on how many other ads are listed before it. Unfortunately for some businesses, the top ad listings are often the most expensive. But this doesn’t mean that you need to have a massive marketing budget, though.
How to Optimize Your Online Search Ads Without Paying the Most
Gagnon mentioned in his video that unique descriptions or value propositions are often good at drawing consumers’ attention without the need to pay more per click for an ad. If your business has a unique quality that raises you in the eyes of your customers, placing that quality in the ad’s description can point that out to more potential customers who also appreciate that quality. The example Gagnon used was for local businesses, but any positive quality could have the same effect. This can help increase click-through and conversion rates, improving your business’s standing. Whatever your marketing budget is, this technique is sure to draw the right kind of attention to your ads.