Odds Stacked Against You In SEO
If you’re just starting out in the SEO world you have a mountain of a work to get started on. The main issue is just presence bigger companies who share the same product as you get hundreds of thousands of clicks and views which only helps to increase their search results. This is your biggest obstacle because most likely you can’t compare with following or just pure advertising expenses.
Over Coming the Odds
While it does seem like an impossible task there are ways to climb to the top but unless you are in a fairly unsaturated market there is virtually no way to be first in Google’s search results. Your best bet is being different this involves making very specific keywords about your product. For example some big company may sell dressers and so do you but maybe you put your keywords as “red dresser” to be more specific. Another huge factor is making sure your website is functional for mobile devices. This is because Google made it so sites that are optimized for mobile. are higher in their search algorithm.
The End Result
After doing all the optimization and keywords possible there is still the major looming factor when advertising. That being capital, one of the largest expenses for most companies is advertising. So unless you can muster up the millions of dollars other companies shell out on top spots on Google or spots on websites odds are your position in the search pages won’t be too favorable. The best way to increase your search priority besides money and following is to be innovative and jumping on trends first. The world of SEO is constantly evolving and changing constantly requiring more and more knowledge while also rewarding you heavily for learning it.