For starters, let’s quickly go over ‘SEO’ and ‘PPC” campaigns. SEO or Search Engine Optimization is an organic search campaign that strives to use data to deliver the best site performance in order to produce an increased amount of traffic to your site. On the other hand, PPC or Pay-Per-Click is a campaign that functions by advertisers paying a fee each time one of their ads is clicked. Keep in mind that both SEO and PPC campaigns strive to increase site traffic.
The idea or strategy of purposely intertwining one’s SEO and PPC campaigns is extremely worthwhile. Although they function separately, when working simultaneously both SEO and PPC collect data that is beneficial for one another. In fact, it was stated in an article by semrush.com that “Creating campaigns based on strong, heavily researched data will allow you to use both search engine optimization and search ads to the fullest”. With that all being taken into consideration, SEO and PPC camapigns are most certainly friends.
For even more information regarding SEO and PPC campaigns, check out the link provided below!
https://www.semrush.com/blog/3-ways-to-integrate-ppc-seo-for-multichannel-success/