Targeting the Right People
One of the largest challenges people face when running a website is how to keep visitors coming back to the site. Google Analytics has helped make this less of an issue with audience targeting. Creating a target audience is easy if you know who you’re targeting. Analytics will create an audience report based on your customers interests and feedback. With this tool, you can then send these specific people links to discounts or other promotions that will keep these people coming back to your site.
Analytics also offers behavioral targeting which allows you to track and use the consumers previous web browsing data to create a custom experience for that user by using that data to show ads that this person would be interested in. It allows people to test new ideas such as a new registration or subscription process when someone new enters the site. You can use the Time Since First Arrival variable to target new visitors to your site and give them a unique experience and incentives to sign up for your site. Behavior Targeting is a good tool for any company looking to attract, and keep users coming to their site.
Want to learn more about Behavioral Targeting? Check out Back to Basics: What is Behavioral Targeting?