What is Google Tag Manager?
Google Tag manager is a way to track events that users do on your website. Tags are measurement codes and related code fragments that are specific to your website. Marketers can use google Tag Manager to improve their website by creating tags when a user clicks on a certain button, scrolls to a specific part of the page, or engages with any particular part of your website. After you create a tag for an event, you must enable a trigger so that Tag Manager knows when to begin tracking the behavior. For instance, a user clicks a specific button and a trigger sets off to include a pop up advertisement. Tags make the website easier to navigate for the users. They help simplify the user experiences and improve ease of search. The three main benefits of tagging for the marketer are Speed, Consolidation and Work Flow.
Benefits of Using Google Tag Manager
The benefits of using a tag management system to do all of this behind the scenes work are quite useful. For instance, marketers do not have to change the code in their website when they want to apply a tag to another part of their site. This is also a safe, reliable and accurate way to manage data coming from your site. Marketers can access data about user traffic and then quickly analyze behavior metrics of their users. Adding a tag also helps marketers to know if users are actually interacting with their site, or if they just left it open on accident. By implementing tags that track legitimate and measurable user behavior, we can better know user interests.
Refer to this video for a tutorial on how to actually use Google Tag Manager:
Happy Tagging!