STP for Panera Bread Panera Bread is a well known fast food chain that is known for its “healthier” approach to fast and easy meals. Their menu is designed to target people who want food that they do not have to cook themselves, that is quick, and that is not overly greasy. If I were […]
What is A/B Testing? An A/B test involves an experiment where you change one part of your website, and see if it creates a desired outcome. This can include adding pictures, renaming headings, or reorganizing your website layout (etc) with the hopes of increasing traffic, increasing user interaction or other goals of your website. Variant […]
What is Google Tag Manager? Google Tag manager is a way to track events that users do on your website. Tags are measurement codes and related code fragments that are specific to your website. Marketers can use google Tag Manager to improve their website by creating tags when a user clicks on a certain button, […]
Suggestions for Building your Content Strategy Content is the most important part of any organization or website. Without meaningful content, your website will have minimal user interaction. But, content that is applicable, relatable and current can be a challenge. Additionally, content creation that is SEO-focused can be a challenge. The blog post by Kameron Jenkins, […]
The Makeup of a Current Report and a Legacy Tool In recent years, Google has updated its way to optimize searches. Through the development of Google Search Console, marketers can use different tools to better optimize their return on investment. These revisions include the addition of more current report tools, along with the legacy tools […]
What is the Difference Between a Free and a Paid Advertisement? Paid keywords and free organic searches are both critical ways of driving a website’s revenue up. When a user searches by a keyword, they are aware of what they are looking for. They know what direction they want to go in. However, when a […]
What are the Major Components of a Successful Ad Campaign? When I think about a successful ad campaign, the first one that comes to mind is Coca-Cola – “Share a Coke”. This campaign was so successful because it connected a large scale business to their customers on an individual level. Even if it was not […]
When should you use custom audiences? Have you ever searched for something using a “keyword”? When you did that, you were likely provided a long list of searches that involve that keyword in one way or another. This is one way that advertisers create custom audiences that include other users with similar interests as you. […]
Do you need to have creativity to work with Google Data Studio? The use of the term “creativity” often describes someone with a keen eye for aesthetically pleasing designs. Creative people can easily solve problems using unconventional methods. While it may be easier for someone with natural creativity with technology to create reports in Google […]