The Long and The Short of It, Is… What, Exactly?

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When creating an A/B test to figure out a problem you’ve been having, you need to be sure that your two possible outcomes are different. If they’re too much the same, it will be harder to narrow down what made the difference, and why one was more successful than the other.

In this case, let’s say our hypothesis is: If the content on the landing page is more brief and to the point, then the bounce rates will be lower.

Say we choose a 50/50 split. A is the short, crisp text. B is the longer, less concise version. A will likely be more successful, people don’t want to have miles of words thrown at them upon entering a site.

The cool thing about running these tests, is it’s at no cost to you. check out more here:

https://optimize.google.com/optimize/home/

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