What is SEO?
In this paragraph, I will explain what exactly is SEO’s. SEO’s are the tracking of organic searches for a specific website. SEO’s appear after paid advertisements in a search engine. A pro of SEO’s can be the most cost-effective way to improve your sites visibility. The most effective strategies to use is SEO’s because organic clicks are free. When a website has low traffic, it is slow to view and this becomes a negative SEO. For a new business or domain can take months for your site to rank in the top spots for competitive key words. With increase in time causes a decrease in traffic to the website. For a company to increase sales and services, they need large traffic of viewers.
What is PPC?
In this paragraph, I will explain what PPC’s are. PPC’s are paid advertisements found through the search engines. PPC’s shorten the time frame for a viewer to receive the website. This is a positive strategy for PPC’s. PPC ads are the first thing a searcher sees, ahead of any organic searches. When a website generates traffic, the ad is placed higher in the search engine. A negative PPC’s is the cost. Traffic from advertisements is not free. Every click that is made to your website from an ad, you have to pay for. Cost continues to increase as the more people visit the website through advertisements. The more traffic to the website and the more profits, can lead to coverage for costs.
How SEO’s and PPC’s Work Together
In this paragraph, I will explain the benefits of both strategies. By combining both the SEO’s and PPC’s together the business can draw in viewers from different platforms. The use of paid or PPC’s advertisements can draw more customers from other platforms, like social media. SEO’s generate traffic overtime but are more cost effective. With the use of both strategies a business can evaluate the best way to generate traffic to their website.