Author: mherko5

Components of Successful Ad Campaigns There are many successful ad campaigns that come to mind. The ad campaign I think of is the Budweiser “Lost Dog” Campaign. This is an example of a successful ad campaign because the Clydesdale horses are associated with Budweiser. Along with the use of multiple channels to reach viewers. The […]

Is Creativity Necessary In Marketing? Do you need to be creative to visualize data? While being creative is beneficial it is not necessary in marketing because of the resources available. Being a Visual Communication Design major, I must be creative with my problem solving. With the use of resources, I can take a step back […]

Selecting Custom Audiences It was surprising to learn that Google Analytics has the features to generate reports based on the audiences of different products. Google groups people of the same interests and habits, which is an affinity audience. These audiences can be used to determine certain goods and services that is drawing in the most […]