C is for Cookie

I usually avoid interacting with digital ads, but the ones I do end up clicking through tend to be on Instagram. Instagram has a seamless way of making their promoted posts blend in with your feed, showing things that reflect your interests and the general look and aesthetic of posts you’ve interacted with in the past.

In the video, Matt Umbro talks about cookies- comparing them to deja vu, or a “glitch in the matrix.” Cookies are a powerful tool for marketers because they allow ads to be tailored to specific people to make them more impactful and powerful. Personally, the ads I’m most tempted to click on are ones that promote things I’ve already been looking for, or match my interests and tastes, and cookies are the easiest and most effective way to make sure people are getting the most relevant ads possible.

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