What do Behavior Reports do?
Behavior Reports are an exciting tool that you can use to help your business grow and succeed. There is a tool that offers you a unique look at different metrics on your website, including the most frequently searched terms on the site, page views, the amount of time spent on a page, bounce rates, etc. This feature is called Site Search. This helps you see where the bulk of traffic is going on your site, and whether and page is successful or not. Behavior Reports also allow you to have Event Tracking, which allows you to track user interactions with content on your site. This could be a download or someone watching a video on your site. This helps you again, see what is popular and what is not, but focuses more on the actions performed on the site.
More Tools for Success
Behavior Reports also offer Content Grouping which is a very important tool. It allows you to group content together in a structure that reflects how you think about your site or app and
it allows you to track what pages are giving you the highest revenue and views. This is beneficial because it allows you to shape your own website as you see fit and will give you the information for whether your website is doing well or not. Finally, there are Experiments, which is a tool that allows you to create up to 10 different landing pages for your users. This means you can see what landing pages have the most influence on your users and which promotion or idea is resonating with your consumers.
For more information about Behavior Reports, read Google Analytics Behavior Reports: More Useful Than You Realize!