With online spaces becoming increasingly popular for consumers when deciding where to make purchases, the design, and function of these sites are also increasingly important.
The form indicates the design of a webpage, what people’s attention is drawn to, and dictates consumer’s decisions on whether they will purchase your product or service. While the functionality of the page is undoubtedly important, you cannot have one without the other. For the page to function as you want it and generate more clicks, you will need to build a design that highlights both consumer interests and what you want consumers to do.
Customers often value a well-organized webpage where they can find what they are looking for quickly. Your goal should be to build a page where the form highlights the function of your site.