Author: edrake5

In the online space, people understand that a certain amount of data will be collected. From a digital marketing perspective, ...

Customers expect companies to respond via social media. There are a few ways to respond to negative comments, proactively and ...

Brands have a complex relationship with authenticity on social media. On social media, consumers value this in the content that ...

Early in 2020 Starbucks launched its #WhatsYourName campaign showing support for transgender youth. I remember watching this ad for the ...

“No one reads email” is the claim for why email marketing is dead. But email marketing is not dead and ...

Prior to classes starting I like to stock up on stationery supplies. Usually, I run to my local Target and ...

When you search Google the first results are usually ads. Large businesses typically pay large amounts of money to be ...

At Wegmans, we value making a difference in every community we serve. This is why we are partnering with The ...

In George Doe’s presentation on seed keywords, he introduced five steps to expand your seed keywords and push your site ...

With online spaces becoming increasingly popular for consumers when deciding where to make purchases, the design, and function of these ...