A time that I had an interaction with a digital ad is when I was scrolling through instagram and popular company that sells cute and trendy masks showed up as a sponsored post. I follow a lot of fashion accounts and what convinced my to click through was the designs of many of the masks. I was looking for masks to buy because I figured since wearing a mask is the new norm, I would get some ones that I like. I think it was a smart tactic to place that ad on my feed and others who enjoy fashion because it gives us a real incentive to purchase their products.
Related Posts
Should Online Shoppers Value Form over Function?
It is common for Online Shoppers to get overly intrigued by adding an abundant amount of information or utilities on ...
Target Audiences By Understanding Them
I’m a soccer player. When I go on Dick’s, I’m not looking for a new hockey stick! It’s important to ...
Applying STP to Email Campaigns
The ability to apply the purpose of segmentation, targeting and positioning in a way that you can produce effective and ...