Advertising campaigns are a very effective way to spread the word about a product or service. However, there is a right way and a wrong way for this to be done. When creating an ad campaign it’s important to really know what you’re selling and who you are selling to. Knowing the demographics of your target audience and collecting data will help prepare you for success. Google has made collecting data relatively easy. You can tag what you need automatically by having an active Google Ads account and enable auto-tagging. You can also create your own URL link through URL Builder. Once you have your data and audience, It’s important to make sure your campaign runs through multiple channels to cover as much ground as possible. Luckily, analytics will show you the different channels and groupings that are popular (organic, direct, referral, ect.).
Efficient campaigns are always the ones that are well though out and reach who they are trying to target, while not wasting money and time in places they wont be heard. You must take the time to read and understand the data collected and use it for campaign tagging. This will enables you to customize and link your ad campaign to your audience through multiple channels. The hard part is creating an ad campaign that catches the eye and sticks with the user. Once you have your ad campaign designed, use what google analytics has to offer to create an effective and efficient campaign.