Wassup Campaign – Budweiser

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Effectiveness

When a company has an ad campaign live, they most likely have the ad live across many channels to increase visibility. But, how does the company know what campaign is most effective?? Using Google’s ‘Campaign URL Builder’ will help the runner of the campaign see which channel is getting the most traffic, and the highest conversion rate. Some helpful tips to find this information out through this program are that you want to…

  1. Tag only what you need.
  2. Create your links with the URL builder.
  3. Use only the campaign variables you need.
  4. Don’t send personally identifiable information.

Examples and More!

I have included a very famous example of a campaign strategy that was successful in so many channel streams, that it has now become a pop culture reference.

Further Explanation

Please watch this video if you still have questions on this topic!

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