About the Article
I read the article “How to Stay Creative With an SEO-Driven Content Strategy”. The author uses six tips to ensure creative freedom. These tips help to create an interesting and encaging report for the audience to follow. The focus of the article is using research to gain questions from the viewers and engage the audience. By searching the keywords for accessing the sites the SEO allows the users point of views. Multimedia gives a direct route for the viewer to access the site through a direct link. The viewers prefer the multimedia route for it is the quickest. Immediately after the ad, a user can request more information about the company by using the link provided. “Set up a 30-minute chat with a customer to learn more about their personal marketing challenges“. A conversation gives direct input from a consumer on how to improve the company’s advertisement strategy.
How to Use Behavior Reporting to Improve SEO-Driven Content Strategy
With the integration of the Behavior Reporting and SEO-Driven Content Strategy, the company can improve the marketing strategies. Behavior reporting involves the keywords searched by the viewers to reach the site. By combining the steps from the article with the behavior reports the marketers can have a direct connection to the consumer from the keywords being searched. “Site search lets you understand the extent to which the users took advantage of your site’s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site“. With the use of site search from the behavior reporting the company can understand what type of users are engaged. With using the site search and the SEO content strategy, the company can target users based on their keyword searches to produce traffic. The targeting can make the search results for the keywords produce traffic to the sites.