The Benefits of E-Commerce Tracking:
E-commerce tracking is essential for all online business owners. Some business owners may not know the benefits of this feature in Google Analytics. E-commerce tracking allows admins to track transactions on their web store. With this feature, admins can establish the right strategy to increase ROI for their firm.
If you haven’t enabled the e-commerce tracking feature already, you should enable this feature right away to gain the benefits. E-commerce tracking shows businesses their product revenues, total number of products sold in a particular data range, and much more.
Here are steps to implement E-commerce tracking in google analytics:
3-Step Process to set up E-Commerce Tracking:
- Create a Google Analytics Account- If you already have a Google account setup, it is simple to create this account.
- Once you’re signed into Google Analytics, choose the desired profile account. Then go to the admin tab, and select the “E-commerce tab,” click on it and set it to “YES”. Now you are allowed to see the information about transactions.
- You’re in! You can now see your e-commerce tracking. Click on the conversion tab and select E-commerce. This is where you can analyze the data of product purchase, sales performance, transactions, time to purchase, etc that helps a business owner make better decisions for the next business strategy
Source: https://www.optimizesmart.com/e-commerce-tracking-works-google-analytics-ultimate-guide/