Why Are Google Event Goals Important?
Versatility is the cause for Google analytics to use event goals for recording information that is not just page views. These are very important small details that every website owner should be aware of. Events happen sometimes several times per user session and goals will be only hit one time. You can think about it as it would be in the real world, events happen all the time. And you only reach goals one time. Examples of such things can help understand how your website is performing. Such as page scroll depth and how long a session was engaged for.\
Why Should We Care?
Using Google tag manager to better understand your audience, into funnel all of this data into an easy to understand visual representation of what is going on in each of these events and goals.
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