Google Analytics vs. Marketing Automation

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Marketing Automation and Google Analytics are two essential tools needed in today’s digital marketing age. There are benefits to both of these platforms.

The benefits of using Google Analytics and Marketing Automation

Google Analytics offers good insight on users and how they are interacting with your website. Users of Google Analytics can see demand-related engagement on their websites, without viewing their users contact information. This is a benefit because Google provides anonymous data on website users, blog visitors, etc. This insight can provide crucial information on your website users behaviors.

Marketing automation is also helpful in providing anonymous user data. However, in contrast to Google Analytics, Marketing Automation can extract additional insights. For example, through marketing automation software, after your first conversion, a user profile can be tracked. The benefit in this is being able to associate qualitative data with your users.

Which software is better?

Overall, both software types can provide a great benefit to your organization.

Source:
https://www.weidert.com/whole_brain_marketing_blog/why-you-need-google-analytics-in-addition-to-marketing-automation

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