Using Browsing Data
Its no secret that companies use cookies and browsing data from their consumers to figure out who their target audience is and how they can market to them to continue using their services or attract a similar group of people who aren’t aware of their brand. They use this information and establish a target audience as to whom they will be sending out their campaign to. These consumers all have something in common, whether that be interests or demographics. These are just a few of some of the important factors to consider while figuring out a way to connect with your audience.
Factors to Consider
Affinity is key factor no matter what campaign you decide to go with. This is what your audience is passionate about and what their interested in. For example, if you’re audience tends to be sports fans, it would be smart to add in sports related content. Affinity audiences have demonstrated a qualified passion in a given topic, allowing advertisers to reach the people that matter most with their products or offerings. Another factor to consider life events. Certain times of the year, there are many people graduating, celebrating holidays or going on vacation etc. Having these dates in mind and tailoring your advertisements to surround these life events, will get your audience to respond more to your campaigns.