Using Browsing Data
Factors to Consider
Affinity is key factor no matter what campaign you decide to go with. This is what your audience is passionate about and what their interested in. For example, if you’re audience tends to be sports fans, it would be smart to add in sports related content. Affinity audiences have demonstrated a qualified passion in a given topic, allowing advertisers to reach the people that matter most with their products or offerings. Another factor to consider life events. Certain times of the year, there are many people graduating, celebrating holidays or going on vacation etc. Having these dates in mind and tailoring your advertisements to surround these life events, will get your audience to respond more to your campaigns.