As ‘Brick & Mortar’ stores become more and more obsolete, chances are…you are considering conducting business online. I have some good news. It is easier than you may have thought! Just keep in mind that when creating a landing page/website, it is critical that you consider ‘Form V.S. Function’. Paying attention to these concepts will greatly maximize your online success.
Below, I have quickly described Form V.S. Function.
– Form –
- less is more
- your foundation
- ‘form first design’ – broken into 6 parts (see video provided below)
- design must remain clear & consistent
– Function –
- information must be clear & consistent – no misleading information
- don’t forget a ‘Call to Action’!
- every. button. must. work. – no ‘dead ends’
I would highly recommend taking a look at the Youtube video I have provided below. Here, you will find tips & tricks to create a better user experience. https://youtu.be/w87hTii1Dao