Search engine optimization is an organic search campaign. The keyword here is organic. This means there is no payment involved. The idea of SEO is to increase website efficiency, performance, and statistics. On the other hand, Pay per click is a campaign style that makes advertisers pay a certain amount, fee, for each time the ad is clicked on by a user. Both of these campaign styles have in common that the end goal is to increase site traffic and awareness.
Now, both of these campaigns styles Can work very well together. The reason these to work well together, even though they function independently of one another, is that gaining knowledge on more than just one type of campaign will help you learn about your campaign so much more. So, by learning about one, you learn about the other just as much maybe even more.
For more information on this topic, please check out the link below!
https://www.semrush.com/blog/3-ways-to-integrate-ppc-seo-for-multichannel-success/