Defensive Corporate Responses Defensive corporate responses are the minimum a company can do and are in response to pressing matters. The issue was not addressed before it escalated. When defensive corporate responses occur, they are usually to put out a fire to minimize the loss of customers. It is not the best look, as it […]
In a digital age where consumers can quickly and easily communicate with brands via social media; brands now have the opportunity to cultivate a relationship through proactive corporate response. This idea of proactive responding can be carried out on almost all social media platforms. However, in this case I will be referring to Instagram. Whenever […]
As much as a company tries to be viewed in a positive light by the media, sometimes they fail. Somethings are just to bound to happen when running a business, so it is important to make sure the company has a plan on how to respond. Here we will look at two types of responses, […]