What is a Tag Manager?
Tag managers allow for specific tags to collect website data. Specific tags are when someone reads a page of a website from top to bottom. Tags can also be created when specific data is viewed in Google Analytics. The tag management system allows measurement codes and related code fragments can be quickly and easily updated. Tags collect data from websites and mobile apps. Along with tags, triggers activate the data collection process. In addition, to the use of tags along with analytics, the data collected can show an in depth-review. A container in tag manager consists of tags, triggers, variables, and related configurations on websites and mobile apps. These containers combine the factors used to generate reports on the data of the sites and mobile apps.
Benefits of Using a Tag Manager?
By using Tag Managers in addition to Google Analytics generates a well-rounded analytics report. The reliance of the code is when the tag is prioritized over the site codes, this is what the marketers notice. Website goals are also tracked through the tags. Specifically, a goal to view how many users scroll down the page can be tracked. With the page scroll tag the analytics show the number of people viewing the entire page on the site and not just a portion. These tags narrow down the data collected to focus on specifics. By narrowing down the data, the company can make improvements surrounding the data. For example, the number of views of a video on a site does not reach the number of goals expected. This will allow the opportunity to edit the video for an increase in viewers. This will also generate more traffic to the site.
Tag Manager overview – Tag Manager Help (google.com)
