What is Lead Scoring?
Lead scoring is a point system each business earns from your business that shows your companies value. This helps ad companies prioritize business based on points when creating an ad and where to place it. This is how companies determine their leads and pick the best fit for their ads. There are six different scoring systems that companies might use. 1. Demographic Information 2. Company Information 3. Online Behavior 4. Email Engagement 5. Social Engagement 6. Spam Detection. These help the company determine which is the best fit for most possible success depending on what they are looking for. for more information on lead scoring take a look at the link below.