In a modern day world where almost every corporation, no matter how small has an online presence; it is critical that efforts are made in order to differentiate yourself from saturated social media platforms.
Keeping that in mind, I find it to be beneficial and even critical for a company to ‘Self-Promote’. It could be argued that a companies self-promotion could allow potential customers to see the highlighted benefits of this product/service. In other words, social media should be a place to showcase the product/service.
Below, I have included the link to an article that provides simple, yet helpful tips! https://blog.depositphotos.com/how-to-market-yourself-on-instagram.html