What is an Effective Marketing Campaign

Importance of Using Different Channels

While often times we may attempt to tailor our specific marketing campaign to a specific and focused audience, it is important to recognize that this audience is present across a wide variety of different channels. Simply targeting one channel may bring you some results but in actuality, this method of formulating a marketing campaign is simply scratching the surface. Take for instance the marketing guru Apple and their marketing campaign for AirPods. While they stuck to some of their original channels such as Youtube or their own Apple stores, through a c combination of data and past success, Apple was able to market their product in a way that was seen as “moving beyond the confines of traditional spaces”. 

What are ways you can find different channels?

Luckily for you, finding and tailoring your marketing campaign to these various channels isn’t as hard as it seems. In fact, with the help of the Google Analytics Help Guide, doing so is actually quite easy. One method to achieve this is by tagging only what you need, which actually limits the overall amount of tagging that you need to do. Another way is to create your own links which more specifically allow you to achieve what you set out to do. And when creating your URLs, you have the ability to only input the variables you need which further helps you identify the areas you want to impact. With all of this in mind, it is also important to recognize that you should not be sending personally identifiable information which is against Analytics privacy principles. 

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