This has been an argument for a very long time. Since the technology was created, companies have been tracking user data online. This results in a demographic profiling of users which allows advertisers to customize content so it is relevant to their experience. This has been widely viewed as unethical because users don’t know when […]
Most every company has a social media presence, but whether or not they use it effectively is crucial. Obviously many companies simply use their social media as another form of self-promotion. Sometimes they even cut and paste ads from other platforms and post them on their pages. However, I don’t believe this is the most […]
Spotify Campaign Gut Reaction I personally participated in the #2019Wrapped campaign, and I was a big fan of it. Streaming music is a big part of my day, and platforms like Spotify have made it a very personalized experience. This campaign took it to the next level by providing personalized data for its users in […]
Email marketing is well past its prime. Most services automatically filter out promotions and spam, and if they don’t, people tend to do it on their own. However, there are still ways to make it work. As Larry Kim mentions in his video, by using custom audiences, you can narrow your email marketing to users […]
Personally, I don’t do a lot of shopping around, I traditionally know what I am going to buy prior to visiting a site. In addition to this, I use ad blockers on most of my digital devices to avoid accidentally clicking through to something accidentally, and also because I find them annoying. The only websites […]
It depends on your definition of beat. Paying more money puts you higher on the page, but there are more things to be taken into account. When determining how much money you’re willing to spend on ads, you have to consider two things, your conversion rate, and your CPA, or your profit from a conversion […]
In the Stukent video, “How to Make the Best Content in the World“, Matt Siltala talks about infographics, and how you can use them to optimize your digital content. Optimizing digital content to be used across various media platforms helps to reach a larger audience and engage more users. This includes making multiple iterations of […]
George Do’s video, “Keyword Research 101” was very interesting and informative, I have heard people talk about SEO before but I never really understood what it meant or how it was done. I believe that following the steps outlined in the video can absolutely help you get to the front page of google, but getting […]
When creating a website, or landing page, for a marketing campaign, its important to consider both form and function. Form is the look, feel, and visual appeal of the site, while function is the ability of the site to serve its purpose, to maximize conversion. Form is extremely important, a messy website will lose potential […]