Applying STP to Email Campaigns

STP: Delivering more relevant, personalized messages to your audience We’re not tying to target everyone, the goal here is to figure out who your audience is, because no matter what you think it is not everyone. This is what STP does for us. Segmentation divides our audience into smaller and more condensed groups based on […]

A/B Testing Hypothesis

The Tests: A/B testing is when you use two or more variants from the same page in an experiment. There needs to be a slight difference in A and B no matter what and sometimes B can even be completely changed. You can choose who and how many people see what and can capture that […]

Capturing Variables with Tags

What’s a Tag? Google Tag Manager is a tag management system that allows you to “Tag” certain events or actions on your page that can be tracked through analytics. We use these Tags to monitor what users do when they visit our site. Scrolling, clicking, copying, and watching are some of the many things we […]

Free and Paid Media Tracking

PPC vs. SEO The age old question about which one is better but is there really one definitive answer? There are pros and cons to both and it all depends on what you’re looking for and what you’re trying to accomplish. Why SEO? SEO is free to use which is one of the most attractive […]