STP: Delivering more relevant, personalized messages to your audience We’re not tying to target everyone, the goal here is to figure out who your audience is, because no matter what you think it is not everyone. This is what STP does for us. Segmentation divides our audience into smaller and more condensed groups based on […]
What’s a Tag? Google Tag Manager is a tag management system that allows you to “Tag” certain events or actions on your page that can be tracked through analytics. We use these Tags to monitor what users do when they visit our site. Scrolling, clicking, copying, and watching are some of the many things we […]
Overview Creating awareness for your brand is always needed and can be intimidating but a good way to get started is creating your ideas and pitch with research and then running it be writers to see where you stand. Amanda Milligan walks us through a real pitch email. Amanda is the Marketing Director at Fractl. […]
Search Optimization is incredibly important for digital marketers in order to get people to see your name and get it out there on the web. The Google Search Console (GSC) has been changing as time has gone on and the tools have changed as well, these “Legacy” tools are the few that have stuck around […]
What the people want. Campaigns such as the most interesting man in the world by Dos Equis, “Find your beach” by Corona, and “Jus Do It” by Nike resonates with people. They can easily identify with it and recognize it. You need to make it memorable, find something that people will notice and talk about […]