Applying STP to Email Campaigns

STP: Delivering more relevant, personalized messages to your audience We’re not tying to target everyone, the goal here is to figure out who your audience is, because no matter what you think it is not everyone. This is what STP does for us. Segmentation divides our audience into smaller and more condensed groups based on […]

Capturing Variables with Tags

What’s a Tag? Google Tag Manager is a tag management system that allows you to “Tag” certain events or actions on your page that can be tracked through analytics. We use these Tags to monitor what users do when they visit our site. Scrolling, clicking, copying, and watching are some of the many things we […]

Search Optimization Tools: Legacy vs. Current

Search Optimization is incredibly important for digital marketers in order to get people to see your name and get it out there on the web. The Google Search Console (GSC) has been changing as time has gone on and the tools have changed as well, these “Legacy” tools are the few that have stuck around […]

Creating a Custom Campaign

What the people want. Campaigns such as the most interesting man in the world by Dos Equis, “Find your beach” by Corona, and “Jus Do It” by Nike resonates with people. They can easily identify with it and recognize it. You need to make it memorable, find something that people will notice and talk about […]

The Creativity behind Visualization

Being creative is helpful, but is it required? Creativity is a great skill to have, it really helps to engage with users. But it is not the end all be all in creating a report. If you know what you are talking about and can express your thoughts in a clear and concise way that’s […]