What Is Lead Scoring? Lead scoring is a system that gives you a score based on how good a lead is that you find for your business. These leads are anything that helps your business obtain potential customers. A couple examples are if you get someones information, or how they have engaged with your business […]
What are Pages/Visit Goals? Pages/Visit goals is a tool on google analytics that helps a business owner track the number of pages that each visitor sees before they leave the site. When setting this goal up, you can either select greater than or less than for an amount of pages visited. If you choose the […]
What are SEO and PPC campaigns? An SEO campaign, or search engine optimization, uses organic search results to optimize your businesses website on the search results page. If SEO is used, your website is much more likely to show up when people search for things. PPC campaigns, or pay-per-click campaigns, are the links that are […]
Why is Behavior Reporting Important? As a business, understanding behavior reports is extremely important. Within google analytics, behavior reports allows you to look at what users are doing in various ways. Some examples are site search, site content, and events. Within site search, you can see what users are actually searching for on your site. […]
How to set up a Campaign The first step in setting up your campaign URL is to select the variables that you will need. These variables are campaign source, campaign medium, and campaign name. The source shows the search engine, the medium shows the cpc and email, and the name shows the company product. From […]
What Are Custom Affinity Audiences? With custom affinity audiences, advertisers can target people who are more likely to use their brand. Advertisers do this by honing in on specific key words, websites that people go to, their lifestyles and passions, and tracking apps that people use. What makes custom affinity audiences so unique is that […]
What Does Tag Manager Do? Google Tag Manager allows you to easily update measurement codes called tags on your website. With these tags, you can set up triggers which fire off when certain events occur. One example of a tag is the measurement of button clicks on your site. As a website owner, it is […]
What is Google Search Console? The first question that a person may have when asked about google search console is simply, what is it? Google describes their search console as an easy way to monitor, maintain, and troubleshoot your own website’s presence within google’s search results. This information is vital for any website owner who […]
In the business world, analytics are used in almost all facets of a company or industry. By collecting data on numerous variables like market trends or economic conditions, businesses are able to figure out how to maximize their success. https://www.whizlabs.com/blog/big-data-analytics-importance/ According to Amit Verma, big data is so important to businesses because it provides new […]