The possibility of being the number 1 on google is so small BUT it can be done if a business is willing to put the time and effort into it. In order to get to the number one spot, a site must be changing and growing constantly to keep up against its competitors.
Getting to the number 1 spot is all about creating seed keywords that link consumers’ searches to your site. To find successful seed keywords you have to do research and use forums like Reddit to see what words are attracting the most engagement. Then finding a way to phrase those seed words into your site to direct the consumer to yours specifically.
Sites can get to the number one spot but once they get there, they have to fight even harder to stay there. Sites have to continuously be updating their site, doing research, and checking forums to figure out new seed words as well as staying relevant.