History of Email
Email has been a prominent form of communication since the early 2000s and companies have used this as their marketing tactic. Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations
How it Can Change
Nobody loves to be spammed with countless promotional emails from companies that they are interested in which is why people have adopted a spam protection file. As a way to not frustrate their audience, companies give the consumer an option to unsubscribe from their promotional ads.
To be more successful I feel companies would be better of sending one email out a week headlining their deals for the future as opposed to sending one or two every single day. Nudge marketing is one tactic that could be deemed successful as it is more of a reminder email instead of pushing a sale. Nudge marketing puts the ball in the consumers court and allows them to make their decision on what they want to purchase.
