The company in which I have chosen to research and write about is Allbirds. Allbirds is a new footwear company that produces their shoes from sustainable resources. Their motto influences consumers to buy their shoes with the mindset of looking out for the planet while wearing very comfortable shoes. As a matter of fact I […]
When running a website, it is important to track data throughout each interaction that takes place. There are many ways in order to track data, yet an effective and easy way is through placing tags on your site. This tracks user activity and will give an easy understanding of what works vs what does not. […]
Content is what drives each and every website. Regardless of what industry your product or service is in, the content on your website is what will obtain the best results. Those who run the site must know what type of content works, and how different strategies attract to certain people. 10x Content Turning your content […]
The ‘reports at a glance’ and the ‘legacy tools’ I notices that each had many similarities and differences between the two. The current report sections have a newer, more updated looking version. While the legacy tools seems to be a little dated and older looking by glancing at it. Finding ways to target the desired […]
In a marketing campaign, both organic searches (free) and paid keywords help in different ways. An organic search is initiated by the user and typically they know what they are looking for. Paid keywords come into great effect when a user is browsing a site and just looking over what they have to offer. A […]
Ad Campaigning: The Basics Advertisement campaigning is a crucial aspect of selling a product or service, and with effective use can be very beneficial. Knowing who you need to target, and how that will be done is the first step in the right direction. It is essential to also market across various platforms, having a […]
Knowing Your Audience As we have seen first-hand in the brief amount of time together this semester, there are many ways in which you can see who has viewed and interacted with your website. Finding out which audience to target and gain their attention is one of the most important aspects of marketing. One way […]