Defensive Corporate Responses Defensive corporate responses are the minimum a company can do and are in response to pressing matters. The issue was not addressed before it escalated. When defensive corporate responses occur, they are usually to put out a fire to minimize the loss of customers. It is not the best look, as it […]
“I Need More Beer!!!”
Audience Appeal: Who are you for? The Coors Light Ad instantly made me laugh and think of how ridiculous this older woman looks holding a sign that is asking for more beer. We are all going a bit stir crazy in quarantine and could probably all use a good time, despite who we are. However, […]
Bring Back the Catalog Thrill!
Remember as a kid sitting in the kitchen full of excitement circling everything you wanted for the holiday in the Toys R Us catalog? Let’s bring that back, but for adults! Contrary to popular belief, print media is still alive and serving many purposes when it finds its niche. One must think about the emotional […]
Can I Catch Your Eye?
The superior gear for all your 2020 adventures! In Neil Patel’s video, he says that headlines between six and seven words tend to do the best. This is because they have enough information without part of the headline being cut off. He also advises people to add in the year, as it tells the audience […]
Using Infographics for HelloFresh About Us Page
The video discussed how important visuals are to the content that is put forth for consumers. I believe that creating infographics on Infogram would definitely be an asset to HelloFresh. I have used Infogram a few other times, and they provide multiple formats to display information in engaging and visually appealing ways (they even have […]
Do Authenticity and Success Go Together?
While people do look for authenticity in the brands they are purchasing, they also need to be excited about your product. The excitement comes from believing your product is amazing and something they NEED! Self-promotion is indeed necessary in finding success, as it shows consumers your dedication and love for the brand. The goal is […]
Email Isn’t Dead, Just Evolved.
The most popular business channel used by businesses is email marketing. It is described as being the “king” by Larry Kim. I don’t know about you, but I have at least 10-15 emails that pile up in my promotion and spam box each day. It gradually happens as you sign up for that free pretzel […]
The Value in Digital Ads
Digital Ads are extremely valuable to a company, especially when they are directly shown to a consumer who will take interest in the product. I follow many art accounts, and one of them happened to post an advertisement for a very trendy and artistic clothing company. I followed the link and then saw that the […]
Does spending money on “search ads” beat your competition?
Spending money on search ads definitely can help you beat your competition, but it doesn’t guarantee it. It is a tool, and just like all tools, it has to be utilized properly to work in your convenience. One of the best tools that give your company a competitive advantage is to spend on search ads. […]
Can You Be Number One?
Overall, there are a variety of factors that go into making a product number one on the Google search engine. I believe if you follow the steps given by Do, you have a much greater chance of becoming the number one search. Google will serve the results that they think will help the user, which […]