Tracking consumer behavior is happening all over the internet. They can track many things about the consumer like what pages they’re visiting, their actions on the page, and bounce rates. Businesses can also track more personal information about the consumer; age, location, what device they’re on, what they’re interested in, and so on. At first […]
There are many instances where consumers are not happy with the company’s product or service. As expected, the consumer may find a way to let the company know, whether they post about it to their social media pages, or email the company itself to express their issue. Companies don’t want other people to see the […]
In modern times, there are many ways to go about promotion your brand and products to either loyal customers, or new customers. With the boom of technology, shortly after came social media. There are always new forms of social media. However, the most popular cites include Facebook, Twitter, Instagram, Pinterest, Snapchat, LinkedIn, TikTok, and beyond. […]
Proctor & Gamble, a company that produces items like toilet paper and toothpaste, partnered with a young famous TikTok star, Charli D’amelio, to create a social media campaign urging people to stay home during the time of this pandemic. Because of Charli’s fame on TikTok, this social media campaign took off. Click this link to […]
In the past, email marketing was the most popular form of marketing businesses would use. However, as technology has grown, the internet had become noisy. Because of so much happening on the internet, emails became increasingly avoided. Has this caused email marketing to be dead? Email marketing is not completely dead, but it has been […]
There are many factors that play into getting a high rank, or beating your competition. These factors include, but aren’t limited to, good keywords, the ad copy, and how much you’re willing to pay for the ad. So, money does matter, but is it the whole thing? Keywords Having a good keyword for your ad […]
Many consumers will look over the term, or wonder what that company is referring to. Essentially, Fair Trade is a trade model designed to help producers in developing countries to achieve sustainable trade relationships. In simpler terms, it ensures that the workers on the farms, where ingredients are obtained from by companies, to workers are […]
The steps to creating a ranking site on Google are simple and are beneficial to having your site ranks. These steps include finding a seed keyword- a starting idea, a simple keyword that can be expanded on. You will take that seed keyword and find authorities in the niche. Then use Google or Amazon auto […]
The difference in form vs function of a campaign is how the content is laid out. Is it clear? Is the information easy to follow and understand? On a good landing page, there should be simple headlines backed by quality information presented before there is an option to fill out a form. The function focuses […]