What is it? A/B testing is the process of creating two different variations of a webpage and seeing which returns the wanted result more often. This is done by changing one or two things on a webpage and using them at similar times. Therefore you can see how the pages work without external factors effecting […]
Hinge Dating websites are a prime example of a business that needs to understand who their users are and what they want. Because of this Hinge has a “form” at the creation of a profile. From this there are two major segments in which Hinge needs to use to understand their customers. First being their […]
Make the Content Native to the Platform Many marketers and businesses struggle with coming up ideas and ways to keep their content at the front of the platforms that their audience is using. But to keep their audience engaged they should focus on keeping the content published on the platform, native to that platform. This […]
The Reports and Tools A websites performance has direct relation to the performance of the entity that owns the website. When a site is running smooth, and has lots of new users and views, the entity that owns the website also has lots of new business/customers. But on the other hand if a website has […]
Both SEO and PPC marketing strategies can help grow awareness of a business through its campaign. But what strategy is the most cost effective? This is not an easy answer, and for most there really is no answer. It all depends on the budget of the campaign, and also how exactly the business wants to […]
Creativity is Not a Necessity Creativity is NOT a necessity when creating a page to present data. The most important factor when presenting data is that you have the correct data with the correct ranges for the time period. This skill does not require being creative, but just being knowledgable on what you are doing. […]