A/B Testing

What is it? A/B testing is the process of creating two different variations of a webpage and seeing which returns the wanted result more often. This is done by changing one or two things on a webpage and using them at similar times. Therefore you can see how the pages work without external factors effecting […]

Turning One Idea into Mutliple

Make the Content Native to the Platform Many marketers and businesses struggle with coming up ideas and ways to keep their content at the front of the platforms that their audience is using. But to keep their audience engaged they should focus on keeping the content published on the platform, native to that platform. This […]

Paid vs Free

Both SEO and PPC marketing strategies can help grow awareness of a business through its campaign. But what strategy is the most cost effective? This is not an easy answer, and for most there really is no answer. It all depends on the budget of the campaign, and also how exactly the business wants to […]