Overview Cleary there are many different ways and strategies to gain your audience and users. The best way to attract your audience, is by knowing who they are! A good way to do this is called, segmentation. Segmentation gives you the opportunity to take your audience as a whole and divide it into 4 different […]

A/B Testing Hypothesis

Overview Companies run numerous campaigns, while some are bigger than others – they all tell what your users are doing. Many times, campaigns are not successful and need to be worked on. With the successful campaigns, they can also be worked on because there are always improvements. There is no way there is a perfect […]

How Important is a Tag?

When we say tag, we do not mean a price tag of a product. It is crazier than that and we don’t even see it because it’s embedded into a website, (EX: HTML). You can essentially tag anything you want on your website to get the results you want to improve based on the users […]

Overview I picked an article called, “The Anatomy of the Perfect Pitch Email” by Amanda Milligan. I picked this article because we talk about email ads in class a lot and how many people just delete them or are not attracted to them. I personally always delete ads on my email because they feel fake […]

Current Reports vs Legacy Tools

Overview: After reading and viewing both ”reports at a glance” and the “legacy tools and reports” I saw a lot of differences. The information talked about in the current reports was familiar with me, which was easier for me to relate and understand. It involves what we have been working with thus far in the […]

Paid vs Free Ads

Overview: Both organic searches and paid ads are part of the process on how your consumers reach your goal. When starting a campaign you have a budget that can be spread out evenly, divided based on thought of importance, or going all in on a specific aspect. Obviously, this depends on the type of campaign […]

Connecting to Your Audience

Overview Connecting to your customers via website is the only way your business is going to be successful in the modern era. It has innovated incredibly over the past 10 years, as many people, like myself would always go to the store to get products. Now, everyone is using business’ websites to interact with their […]


Creativity is overrated When I say creativity is overrated, I do not actually believe that to be true. However, maybe it grabbed some peoples attention. Anyways, in data studio I do not think you need to be creative to succeed. I do think having the skill and mindset of being creative can certainly set you […]