What is segmentation? In digital marketing, the concept of segmentation is used thoroughly to gauge interest and conversions from their aimed audiences. The concept of segmentation is defined as putting buyers into certain groups whether it is based on aspects such as gender, geographic location, needs, and etc. By using STP helps you better target […]
What is tag manager? In the online business platform, google provides many tools to help them gain an edge. By allowing them to use certain tools it allows them to understand website data and other necessary steps needed to achieve whatever goal is in sight. A tool that allows the website to do this is […]
Using google posts to build a content strategy Building content is a vital part of any online platform or organization. Having valuable content allows you to have a large amount of user interaction on whatever platform you are on. An effective way to help strengthen your content strategy is by using google posts. The blog […]
As our world and economies become more and more digitized, so does the evolution of search optimization. As a digital advertiser, it’s not always easy to reach out to online users or simply find your audience for whatever good or service you are promoting. In this profession, a tool such as the Google search console […]
Differences between SEO’s and PPC’s As advertisers, it is important to understand what concepts you should use to better promote your goods and services across the online platforms. In digital advertising, there are two different primary advertisings strategies to increase interactions and searches for your page. SEO is known as the organic version. PPC is […]
Collecting Data with custom URL’s In order for advertisers to increase their acquisition, they need to think outside the box. Some companies such as Dos Equis created an Ad campaign we all know today as “the most interesting man in the world”. To do this they have to understand trends and the analytics within data […]
Creating Audience Affinity In the vast and diverse world of digital marketing, finding a particular target audience is a very important aspect to acquire. Audience Affinity is defined as “reaching users based on what they’re passionate about and their habits and interests”. Having an audience is extremely important and understanding their passions and interest is […]
Is Creativity an absolute Must for Data Studio? The idea of creativity is a great quality to possess when presenting data and other analytical results. However, this is something that I would consider “something nice to have” and not “something you need”. By utilizing the tools that are present on Data Studio it can allow […]