Capturing Custom Campaign Parameters
Collecting Data with custom URL’s In order for advertisers to increase their acquisition, they need to think outside the box. Some companies such as Dos Equis created an Ad campaign we all know today as “the most interesting man in the world”. To do this they have to understand trends and the analytics within data […]
Is “Creativity” needed in Data Studio?
Is Creativity an absolute Must for Data Studio? The idea of creativity is a great quality to possess when presenting data and other analytical results. However, this is something that I would consider “something nice to have” and not “something you need”. By utilizing the tools that are present on Data Studio it can allow […]
What is the best way to target an audience?
Creating Audience Affinity In the vast and diverse world of digital marketing, finding a particular target audience is a very important aspect to acquire. Audience Affinity is defined as “reaching users based on what they’re passionate about and their habits and interests”. Having an audience is extremely important and understanding their passions and interest is […]