Throughout this semester we have discussed the topics of privacy and information security and how websites like Google Analytics can track data like how many page views a company receives or how many people have clicked through their website. In addition, we learned about Cookies, and how it examines data such as interests, demographics, location, […]
Companies that have a social media presence are always receiving comments and reviews about their products or services. When a company receives a negative comment, there are two ways they can respond – in a defensive or proactive way. When a company decides to respond to a negative comment in a defensive way, they are […]
In order to generate a hype or buzz about a new product or campaign, I feel as though a brand should have some level of self-promotion initially. I believe that self-promotion through a brand’s social media platform is required to get the word out about a new product, however there’s only so much self-promotion that […]
After reviewing the many campaigns, the Starbucks one stood out to me the most because I find this topic very prevalent in today’s society. The idea of this campaign was to bring awareness to the LGBTQ Community by respecting the names that each customer wants to be called and then writing it on their cup. […]
Be honest, the only emails you open are the ones from your professors or the ones that say “track your package.” As for the rest of your emails, they either remain unopened or lost within the thousands of other emails you have. However, email still remains one of the most reliable ways to communicate information. […]
Companies that spend a lot of money on search ads usually see their website at, or near the top of the page after a google search. However, just because a companies website appears at the top of the page doesn’t mean they have wiped out all the competition. After watching the video, I learned that […]
I’ve always wondered how Google decides which website gets to pop up first after someone searches something. Do, talks a lot about doing key word research to find key words that will make people click on a website. The purpose of these key words are to narrow your search down to ensure the best websites […]
While consumers are using webpages more and more to buy products, it is important to consider the form and function of the webpage when you’re creating it. The webpage should be straight forward and appealing to the eye of the customer. The from has to do with the layout and overall design of the webpage. […]