After reading the article: I am understanding segmentation within marketing better than before. Based on the company examples given, I am interested in creating a form to collect information for the company Hinge. Hinge is an online dating app that helps people connect to singles near them. Hinge already has a lot of questions […]

A/B and Hypothesis Testing

A/B tested is a very important part of digital marketing. A/B testing is a way to create multiple advertisements, layouts, and pages. We use this to see which will drive the most traffic and get the most engagement. In class, we thought about the changing of colors and layout of different google merchandise products. A […]

The Value of Tag Manager

What is Tag Manager?  Tag Manager is a tool created by Google that helps marketers improve their website for themselves as well as their consumers. It can make the website easier to navigate, along with having reactions and links work faster. As for the marketer/ company, you can gain more data on what happens while […]

PPC Vs. SEO Advertising

Free and paid adverting are both important and can even work together for the better of your company. When deciding whether to use an SEO or PPC there any many things to consider, including your target audience, budget, and market. An SEO ad is an organic and free form of advertising that has its benefits […]