Lead Scoring is a way to prioritize which leads to follow that will help increase business. By prioritizing which leads to follow, your business can focus on increasing new customers and increasing traffic to your website. There are different ways to “assign points” to score leads and you can do that based on the information […]
Google Analytics offers four ways that a business owner can track goals. URL’s, time, pages/visit and events. This blog post will specifically focus on the time way to track goals akak duration. Visit Duration goals is the a simple way of goal setting. You use this goal to track how many people are visiting your […]
One doesn’t necessarily have to be better than the other. When it comes to views on your site some people may think that one campaign is better than the other. In all reality though, a combination is the best way to go. There are two common campaign formats, paid searches and organic searches. One you […]
Let’s start with the basics, what is Google Optimize is. Google Optimize is yet another business tool offered by Google. This allows you, the business owner to deliver the best experience to your customers. You can test things on your site such as, picture size, color choices, anything you think will boost users on your […]
Collecting Campaign data Did you know that you is you use Google Ads, your Google Analytics account is already linked to your ad? Analytics tracks all of your campaigns so you can see what is really going on. But what if you pay for certain campaigns outside of Google? Well with some tagging, you can […]
What is custom affinity? As a business owner you want to make sure that you are reaching the right people. Not everyone has the same interests and hobbies so don’t waste your time advertising to the wrong crowd. With the help of Google Ads and custom affinity you can customize your settings to reach the […]
Site Tags? That’s right a site tag. Google tag manager is a google offered feature that allows website and mobile app creators to track activity that happens on their website. Yes google analytics also offers that kind of information but this lets the creator get more precise and detailed. Once you download and activate the […]
The types of reports Google offers: In recent years people have flocked to technology as a career choice. Those who make a living off of videos, blog or news article have to worry about things such as views, errors, usage etc. Google has evolved with the increasing popularity, offering a variety of search console reports […]
Why is digital analytics important to your organization? Digital Analytics allows companies to collect and review data more efficiently and effectively. Being able to go back and review data that has been entered for the day, week or even month can prove to be beneficial in times of growth. It allows companies to provide customers […]