Applying STP at Panera Bread

The STP Model and My Segments STP is an approach companies use so that they can create the most efficient and effective target markets. The three parts to the STP model are segmentation, targeting, and positioning. Segmenting refers to splitting up the audience into smaller groups based on demographics, psychographics, behavior and much more. Once […]

Capturing Variables with Tags

It is extremely important for a website owner to know what is going on throughout their site. One way to do this is by implementing tags into the pages. These tags let you see how far users scroll on the page, how long they are on the page and what they click on. They also […]

Current Reports vs. Legacy Tools

Search engine optimization can be defined as “the process of improving your site to increase its visibility for relevant searches.” It is extremely important since it helps companies find audiences for what they are promoting in their ads. The Google Search Console (GSC) is a useful tool that steers advertisers toward the right users. The […]

Capturing Custom Campaigns

What makes a campaign successful? In my opinion one of the most successful advertisement campaigns was #LikeAGirl by Always, a feminine product company. What made this campaign so successful was the fact that it targeted young women that are going through puberty and other vulnerable points in their life and it helps them to build […]

Does Data Studio call for user creativity?

Is creativity needed to work with Data Studio? The answer is no. For many people, like myself, when creativity is brought up we find it to be daunting. Having a creative mind often provides a leg up in a number of situations. However, using Data Studio does not require a creative background. After reading the […]

A/B Testing

What is A/B Testing? A/B testing is an experiment that we use to compare two different, but similar, variables to see which produces a better outcome. The first step in this process is finding a problem within the site. One way that we can find the issue is by focusing on trends from behavior reports […]

Behavior Reports and Content Strategy

How to Write an SEO-Focused Content Brief Your Writers Will┬áLove In this article Kameron Jenkins begins by defining what content briefs are. Simply put they are instructions that help writers draft content. When we don’t have content briefs we run the risk of having content that we weren’t expecting. Specifically an SEO-focused content brief guides […]

SEO vs PPC

Paid Ads vs Organic Search SEO has to do with ranking the organic search results from a search engine while PPC is related to paid advertising. There are pros and cons of each of these strategies when it comes to promoting growth in a business. Companies have to ask themselves if it is more beneficial […]

Creating Custom Audiences

Finding Your Audience The most important step regarding digital marketing is reaching your target audience. To figure out who this group is we have to look at peoples’ interests along with their past search history. Creating a custom audience is extremely necessary. Target audiences are created by looking that the age, demographic, gender, location, etc. […]