Capturing Custom Campaigns
What makes a campaign successful? In my opinion one of the most successful advertisement campaigns was #LikeAGirl by Always, a feminine product company. What made this campaign so successful was the fact that it targeted young women that are going through puberty and other vulnerable points in their life and it helps them to build […]
Does Data Studio call for user creativity?
Is creativity needed to work with Data Studio? The answer is no. For many people, like myself, when creativity is brought up we find it to be daunting. Having a creative mind often provides a leg up in a number of situations. However, using Data Studio does not require a creative background. After reading the […]
Creating Custom Audiences
Finding Your Audience The most important step regarding digital marketing is reaching your target audience. To figure out who this group is we have to look at peoples’ interests along with their past search history. Creating a custom audience is extremely necessary. Target audiences are created by looking that the age, demographic, gender, location, etc. […]