Project Digital

From Walk in to Online

For the last few years a lot of business transactions have been conducted online. And For the next few years more and more businesses will start doing online transactions. So it is important to make sure that you are not behind when it comes to selling your product online. Many companies have already started shifting towards online transactions and online marketing. These businesses are aware that people are using more and more online services. Due to this a lot of businesses are moving towards marketing automation to try and reach their customers.

Why You Need Marketing Automation

Marketing automation allows you to reach customers through online services. With marketing automation you can adjust your online business to make it more possible to reach your preferred audience. According to the The Ultimate Marketing Automation statistics overview by emailMonday, 75% of marketers say they use marketing automation for their business. So if you are not using marketing automation already you are behind 75% of the marketers today. Also, marketing automation is known for improving and growing your business. In the article it say “64% of e-commercemarketeers says e-mailmarketing and marketing automation contributes to more sales”. This shows that the online marketing has been a huge part in helping getting sales for the business. You should use email marketing because there are many businesses that are currently using it and about 40% of business who are not using it said they will invest in it in the next few months. If you want to be at the top of the online marketing business you need to get into marketing automation.

Marketing Automation is a group of customer relationship management (CRM) or customer experience management (CXM) that focusses on the description, segmentation, scheduling and tracking of marketing campaigns. Marketing automation makes tasks that would be done manually by an individual, or effective and completed at a quicker rate. Also makes new processes possible that may not have been able to be completed. Marketing Automation and technology go hand in hand, making it simpler for repetitive tasks that are undertaken on a regular basis to be organized, following, and accurate in a marketing campaign. Marketing Automation stages permit marketers to automate and simplify client communication by dealing with complex omni-channel marketing strategies from a single tool. 

Three categories of marketing automation:

Marketing Intelligence: Uses tracking codes in social media, email and webpages that tracks behavior of all individuals that interested in a product. Capable of recording which social media group or thread they followed, which link was clicked on in an email or which search term was used to access a website. 

Marketing automation:Has a focus on moving leads from the top of the marketing funnel through to becoming sales-ready leads at the bottom of the funnel. 

Workflow Automation:Encompasses automation of internal marketing processes. These include budgeting and planning, workflow and approvals, the marketing calendar, internal collaboration, digital asset creation and management and essentially everything that supports the operational efficiency of the internal marketing function. 

Succes Gained:

Marketing Automations is important for business owners. Keeping data organized, track users, and handling repetitive tasks. Out of the three categories, I believe mastering the funnel is very important to gain sales and brand awareness. Looking at the image below, you can see that acquiring Marketing Automations to your company can improve your company as a whole.

What Is Marketing Automation

Marketing automation has become a popular way sending out content to consumers. It refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online such as: email, social media, websites, etc. and automate repetitive tasks. By using marketing automation, it allows marketers to specify criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software which increases efficiency and reduces human error. Even though it reduces the human error there is still always a chance for it because the specific criteria have to be implemented by someone and if done improperly can mess up your marketing efforts.

How Marketing Automation Can Help Your Company

Marketing automation has been consistently growing over the years, on average 51% of companies are currently using marketing automation. This number is kind of shocking when you think of the world we live in with the technology at our disposals. Marketing automation has a number of different tactics that marketers use, but there are a few that are vital to the success and optimization of marketing automation. The most effective tactics for marketers to use are customer experience mapping, personalized/dynamic content, landing page and form CTA, AI and predictive modeling, A/B or multivariate testing, and auto-responder and drip. By using these tactics you can gain vital information on your consumers and what their behaviors, habits, and feelings towards your product or service are.

Why Use Marketing Automation?

Marketing Automation can bring useful information to every business and firm. Marketing automation can help make marketer’s efficiently deliver positive results to their respective workplace. If you’re looking to conceive your workplace to start using marketing automation, continue reading

Common concerns associated with gathering marketing data can be addressed while using marketing automation. When trying to convince officials in your workplace to implement this system, bring up the concerns you have faced in your work and how the usage of marketing automation can ease the process of gathering data. This in turn, causes a more efficient way to spend your time marketing for the company.

One of the great aspects of marketing automation, is the fact that it is useful for multiple departments, not just the marketing department within your workplace. In fact, “54% of companies with marketing automation capture intelligence for the sales team, compared to 25% without” (The Lenskold and Pedowitz Groups). This statement proves that marketing automation can be useful for more than one department. Perhaps bring this statistic up during your presentation, and explain how this system can benefit the sales team on board. This can also cause good collaboration between sales and marketing, which can lead to more success for the business.

Coming Up With a Strategy

Lastly, explain the goals you plan to achieve with the usage of marketing automation. Explain to your team how marketing automation can deliver real results to your company, and outline how. With a clever strategy in place, marketing automation can help your company achieve its goals.

Source: https://www.pardot.com/blog/how-to-make-a-case-for-marketing-automation/

What’s So Special?

In today’s day and age basically everything is done digitally. As the digital platform grows in our daily lives it is also becoming a key aspect to many companies successes. In and article by Marketo, they define marketing automation as “a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.” Today 75% of marketers are using some form of marketing automation and that percentage will continue to grow. Marketing automation can clearly be very beneficial for your company and it’s success.

Link https://www.marketo.com/marketing-automation/

What are these benefits?

Marketing automation benefits any company in so many ways. It gives your companies the opportunities to improve your customers experiences. This is partly because you are also able to improve the messages that you are sending out to the consumers. People feel that they are having a much stronger connection to consumers because of marketing automation. This also saves your company so much time to put your efforts into other things that need to be done. Many people that have used marketing automation have found that they are finding more opportunities to do other things, such as up-selling. Lastly, marketing automation is a great way to measure company success and ROI.

Why marketing automation?

It’s no secret that the digital market is growing and helping businesses grow as well. The use of marketing automation provides companies with helping optimize themselves in a more effective manner. Let’s take a look at how optimization can help your business. The marketing automation market is rapidly growing and 75% of marketers say they already use a marketing automation tool, and almost 40% of those not currently using it will be implementing it within the next 12 months. If you are currently not using you may be putting yourself behind the competition and not optimizing like you should be. 

The benefits

The list of benefits you can get from using automation is extensive, from increasing efficiency and productivity to lead production. Let’s look into just a few of the most important benefits. 

Efficiency: No matter the size of your business or team or resources automation will help you utilize your team and be able to spend more time on other important parts of your business. 

Targeting consumers: As users are going through their journey to your sire you can reach these consumers based on how they find their way to your site and their interests.  You can choose to send customers emails, texts, etc. when they reach certain stages of the customer journey. This takes the guess work off your hands on who to send content to. 

What’s working and for who: here you can tell not only if our campaigns are working but will also tell you what type of customer they worked for. If they came from social media, referrals, organic search and so on. 

Conversion rates: this metric will allow you to see how well your marketing automation is performing because you can see how much your conversion rates have increased and revenue. By using automation, it will reduce the time it takes for a customer to convert. 

Read more benefits by Marcus Taylor in his article Power Up Your Digital Marketing: 23 reasons to automate.

What It Can Do For Your Business

Let’s be honest all of us could use more time during the day, especially when we are working. Using marketing automation will help you to save time at work. How? Alyssa Rimmer describes in her blog that marketing automation software is designed to help prioritize and execute your campaigns. For example, if you have a huge email campaign that you want to send out, you can use marketing automation to do this instead. This saves you from spending your time sending it to every person on your list. Additionally, you will be able to target consumers more effectively because you will be able to gather data from this software and plan future campaigns around this information. Overall, marketing automation will help you to save time and make targeting consumers easier.

Main Goals

A common goal that companies who use marketing automation have is to have a bigger return on their marketing investment. By spending money on this software companies hope that it will have a bigger impact on consumers and get them to spend more money on the website. This leads into another goal which is to get more consumers visiting the website. The campaigns created by this software are designed to be more specific to a certain target audience which hopefully will generate more interaction. Also, companies use marketing automation to reach their goal of better campaign management. Having campaigns pre-planned out reduces the amount of errors that could occur and allows marketers to focus more on the campaign message instead of the execution. There are many more goals associated with marketing automation but for each business it will vary.

In Comes E-commerce

Buying and selling products/services has changed drastically over the last couple of decades. About ten years ago selling or buying transactions happened through face to face transactions. This means that any time you want to sell your product you would have to get customers to come to your store. Other companies at that time would have to do the same to get sales. They kept track of their customers using cards that had specific tracking ids on them. These tracking ids tracked whenever a person buys from that company. Companies also use these card swipes to give customers rewards for shopping there. Now since the rise of the internet over the last decade buying and selling is being done more and more online than face to face. Companies would have to track their online transactions. This kind of transaction or tracking is called E-commerce or Electronic commerce.

What Does It Track?

Google analytics tracks e-commerce transactions. With google analytics e-commerce tracking you are able to track two type of e-commerce data. The first tracking is the transaction. This is the information google collects from all of the transaction that occurs on your website. So it will track the revenue that you got from that product, the shipping, the tax, the transaction id, and etc. This allows you to numerically see where your business stands. The second e-commerce data you can track is the item. Tracking the item allows you to do just that. It allows you to track how the item that was bought, how much of the item was purchased, the price of the item, and the category that the item belongs to.(learn more about both types of e-commerce tracking at optimizesmart.com). Both of these types of data tracking can allow you to see if your product is doing well or not. You can then take this data to try and improve your business to get more sells.

What are E-Commerce Reports?

E-Commerce Reports can be very beneficial when looking to improve your business. They allow you to to track and analyze the purchase activity on your site or app. They offer many benefits including transaction information, average order value, eCommerce conversion rate, time to purchase and more. With these reports you are able to see which products are selling well as well as what products are best suited for your customer base, as well as what campaigns are working well and driving customer purchases. Another important benefit is being able to see how long it takes a customer to make a decision to purchase a product.

How to Get Started

If you want to be able to use Ecommerce data in Analytics, there are a couple things you need to do first. First, you need to enable Ecommerce for each view in which you want to see data. Next, you’re going to want to add a tracking code to your site or app to collect the data and send it Analytics. Be comfortable editing in HTML, as well as have some experience in coding in Java Script because it will make the whole process move a lot smoother. There are three different areas where you can do your tracking code setup. First, you can set up using Google Tag Manager. Within Tag Manager, there are two types of ecommerce implementation methods. Standard ecommerce allows you to track transactions and analyze purchase activity, while Enhanced ecommerce shows when a customer added items to their shopping carts and when they started the check out process. You can also set up tracking codes on the web with a basic tracking page, or within an app using one of the Analytic SDK’s. If you are an online business owner, Ecommerce are essential!

Check out 5 Essential Ecommerce Google Analytics Reports to learn about many more benefits these reports offer for your business.

The Benefits of E-Commerce Tracking:

E-commerce tracking is essential for all online business owners. Some business owners may not know the benefits of this feature in Google Analytics.  E-commerce tracking allows admins to track transactions on their web store. With this feature, admins can establish the right strategy to increase ROI for their firm.

If you haven’t enabled the e-commerce tracking feature already, you should enable this feature right away to gain the benefits.  E-commerce tracking shows businesses their product revenues, total number of products sold in a particular data range, and much more.

Here are steps to implement E-commerce tracking in google analytics:

3-Step Process to set up E-Commerce Tracking:

1. Create a Google Analytics Account- If you already have a Google account setup, it is simple to create this account.
2. Once you’re signed into Google Analytics, choose the desired profile account. Then go to the admin tab, and select the “E-commerce tab,”  click on it and set it to “YES”. Now you are allowed to see the information about transactions.
3. You’re in! You can now see your e-commerce tracking. Click on the conversion tab and select E-commerce. This is where you can analyze the data of product purchase, sales performance, transactions, time to purchase, etc that helps a business owner make better decisions for the next business strategy

Source: https://www.optimizesmart.com/e-commerce-tracking-works-google-analytics-ultimate-guide/