Teens & Tweens

Team @Guerillaz Both form and function of a landing page are essential. These particular factors of a site are what seemingly potentials leads may first be drawn to when visiting said website. To start, the form is ultimately how the site flows as a whole or the layout of a web page and its main […]

Form v. Function

PKs love exploring different colors, shapes, etc. so form is going to be more important to them. Because of their age, they aren’t going to be focused on how sites specifically work. Instead, they are going to focus more on what pictures are shown, the different design and layout choices, and the various colors that […]

Nazareth College Music Tag

A/B Testing

What is it? A/B testing is the process of creating two different variations of a webpage and seeing which returns the wanted result more often. This is done by changing one or two things on a webpage and using them at similar times. Therefore you can see how the pages work without external factors effecting […]

Using STP to Target Your Buyer

Picture this: A group of teenagers in the mall on a Friday. They’re running around with their friends and have ten dollars from their parents to spend on dinner. They all go into Panera Bread and decide to order the 5$ mac and cheese, a cookie, and the good old “water cup”. At the table […]

Form or Function?

Green Eggs and HAM  Form refers to the architecture of an entity. Its function refers to what it actually does. When someone arrives on a website, the first thing he will notice is the form, that is to say the interface of the website. This parameter including the colors or even the layout of the items […]

Discussion Board (donors)

Number of replies: 0 The difference between form and function is that form is more related to a website’s structure/layout or format of the website itself. The form is very important for a website because in order for the viewer or user of the website to have a good experience with the website itself the […]

Applying STP to Email Campaigns

STP: Delivering more relevant, personalized messages to your audience We’re not tying to target everyone, the goal here is to figure out who your audience is, because no matter what you think it is not everyone. This is what STP does for us. Segmentation divides our audience into smaller and more condensed groups based on […]

Applying STP to Email Campaigns

Hinge Dating websites are a prime example of a business that needs to understand who their users are and what they want. Because of this Hinge has a “form” at the creation of a profile. From this there are two major segments in which Hinge needs to use to understand their customers. First being their […]

Applying STP to Email Campaigns

What is Segmentation? The main principle behind the process is to segment your audience, target each segmented group according to their preferences and habits, and make positioning adjustments in your branding and marketing strategies to accommodate their needs and expectations. The reason why the segmentation, targeting, and positioning process is so effective is that it […]

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