Project Digital

What is STP? As marketing teams, it is essential to know that what you are trying to sell is not for everyone and shouldn’t be sold as such. It is important to understand your ideal audience and market to that. In order to do so you must use techniques called segmentation, targeting, and positioning. These […]

Breaking out into two segments Segmenting an audience is an important step to reaching your market. Having segmented audiences helps to not have too broad of an approach to the marketing. For example, AllBirds is a company that sells shoes. There are countless companies that sell shoes so it is easy to be lost in […]

What is STP? STP is a “consumer-centric approach to marketing communications.” In other words, it helps you, as a marketer, to help identify who your users are. It can also helps deliver more personalized message to your users. By personalizing STP for your users it can create an experience that makes users come back. This […]

STP for Panera Bread Panera Bread is a well known fast food chain that is known for its “healthier” approach to fast and easy meals. Their menu is designed to target people who want food that they do not have to cook themselves, that is quick, and that is not overly greasy. If I were […]

The company that I am choosing to write about is Panera Bread. Panera is a very famous fast food chain that most users don’t consider as “fast food”. Their menu has a lot of fresh options, and is viewed by their customers as a healthy alternative to other fast food chains. The two segments that […]

What is segmentation? In digital marketing, the concept of segmentation is used thoroughly to gauge interest and conversions from their aimed audiences. The concept of segmentation is defined as putting buyers into certain groups whether it is based on aspects such as gender, geographic location, needs, and etc. By using STP helps you better target […]

After reading the article: https://blog.hubspot.com/marketing/segmentation-targeting-positioning I am understanding segmentation within marketing better than before. Based on the company examples given, I am interested in creating a form to collect information for the company Hinge. Hinge is an online dating app that helps people connect to singles near them. Hinge already has a lot of questions […]

Knowing your target audience and what they want is a key to success when it comes drawing in customers.  Going along with knowing your target audience is understanding how to separate them into different groups to better understand how and why they come to your business.  Using Panera Bread as an example, you could split […]

The company in which I have chosen to research and write about is Allbirds. Allbirds is a new footwear company that produces their shoes from sustainable resources. Their motto influences consumers to buy their shoes with the mindset of looking out for the planet while wearing very comfortable shoes. As a matter of fact I […]

The Tests: A/B testing is when you use two or more variants from the same page in an experiment. There needs to be a slight difference in A and B no matter what and sometimes B can even be completely changed. You can choose who and how many people see what and can capture that […]