As long as there is consent from the consumer it is ethical for digital marketing professionals to have access to cookiedata. Individuals/consumers also have the option to deny the company to monitor their every move on the site, or the individual/consumer could open an ‘Incognito’ browser. In my opinion, the individual/consumer will most likely benefit from granting the company access to monitoring cookie data. Allowing […]
Throughout this semester we have discussed the topics of privacy and information security and how websites like Google Analytics can track data like how many page views a company receives or how many people have clicked through their website. In addition, we learned about Cookies, and how it examines data such as interests, demographics, location, […]
Recently, we have heard much about how our phones continue to spy on us. In fact, sometimes you will even think of something and the next day it will be advertised on your phone! It makes one question if anything they’re doing or saying is private. Seemingly, there is no escape without giving up your […]
As we provide much of our information online, it becomes easy for a business to track our behavior. There are a lot of determinants on whether or not this action is right or wrong. Tracking users behavior can be a helpful thing if a businesses using this information properly. Projected Intent The application Google Analytics […]
The use of cookies on websites is an alarming thing to learn about. Without knowing the behind the scenes of marketing, I believed this collection of information was not right and honestly scary. But is this practice of collecting user data as unethical as it looks? My first thought like many was that it has […]
Terms like “tracking” can paint a lot of negative images when it comes to things like user privacy. When they say “track,” they mean that they’re recording a users behavior within the application. Recording generally refers to sending a message to an analytics service when a user does something. When something happens in an application, […]
Data collection and tracking user behavior has been a hot topic for years, especially as technology has become more advanced. The concern of what data is collected and who has access to the culmination of user information are only two the major questions pondered by users. A common way user data is gathered is through […]
Do these images look familiar? If so, you have previous experience with ‘cookie data’. As you can see, the consumer must allow or grant the company to have access to this data. With that being said, as long as there is consent from the consumer it is ethical for digital marketing professionals to have access […]
In the online space, people understand that a certain amount of data will be collected. From a digital marketing perspective, it is best to collect as much data as possible. This is in order to better market to your audience. However, this is in conflict with internet users who value their digital privacy. In general, […]
