As we have taken a closer look at Google Analytics, we have seen the amount of our information that is tracked. All of this information is tracked by cookies. Not the delicious kind that grandma makes, but the cookie data like demographics, location, source (where you came from), and your marketing interests. This information “follows” […]
The internet is everywhere nowadays. Even in our refrigerators. With the internet being so easily accessible nowadays, consumers can find what they want at extreme speeds. Although it’s a positive to find whatever you want, it’s viewed pretty negatively that these companies have such easy access to your information. The question remains though; is tracking […]
Digital marketing experts track their user behavior in order to collect data of their customers interests and buying habits. Because of this practice, people have begun to question whether it is ethical for companies to track their actions. In my own thoughts, I believe this issue can be partially ethical and unethical. Tracking Behavior is […]
The Ethical Argument Begins Everyone has encountered cookies before. No, not the sweet but dangerous baked goods. We are talking about the kind found on websites and browsers. Users who don’t really look into the meaning of cookies, probably don’t realize just how large of an impact they serve. For those who know exactly what […]
How to Use Ethical Tracking If a company asks you for information and you enter it they now have the right to that information. This is because they aren’t allowed to track personal information and usually you give them it. That is where their permission with this stops though. I think its fair game for […]
Upon hearing the word “cookie” most people think of the delicious treats their mother used to make when they were a kid. Digital cookies are far from their real-world counterpart, and are used to track data about an internet user’s habits and preferences. For this reason, as any digital marketer can tell you, digital cookies […]
Facebook knows more about you than your own mother. Seriously. As a matter of fact, even before the age of user data, catalogs from department stores were accurately predicting which consumers were pregnant before they could even report this sensitive information to their families. By law, users don’t have possession of their own data, and […]
The ethics of tracking is a controversial topic amongst people from all over the world. When it comes to privacy and information security, businesses such as Apple are making it a main mission to preserve this valuable information and keep it in the hands of the consumer. They are pro privacy. However, other businesses such […]
The more information we give our computers and to online stores the more they are able to track users’ search history. Many variables go into account if companies should be able to fully track the search history and the interests of consumers. Google Analytics Google Analytics is a platform that gives companies information that gives […]
