Proactive Response

In the age of social media, everyone has a voice and everyone wants to be heard. So, if a company wants to keep a positive relationship with the public they should actively respond to as many people as possible. It’s always a good idea to take a positive tone when responding to comments and mentions […]

Proactive vs. Defensive

What it Means to be Proactive Proactive responses are ways in which the company engages with a comment –typically negative,– and respond in such a way that it does not tarnish the relationship between the parties. This is normally approached as a deescelating message followed up by an offer to settle the conflict privately. Example: […]