In the age of social media, everyone has a voice and everyone wants to be heard. So, if a company wants to keep a positive relationship with the public they should actively respond to as many people as possible. It’s always a good idea to take a positive tone when responding to comments and mentions […]
by: Makalah Sizer Sooner or later every company is going to receive reviews for their products and services. They hope for a positive review, but every now and again there will be negative reviews. However the state of the reply is important, is the company being proactive and helping the consumer or defensive and trying […]
Damage Control. It’s an unfortunate but very real element of being a business. Try as you might, whether you’re a major corporation being nailed for shallow pandering, or a local shop facing accusations of racism, a business’s job is to catch the headlines. Sometimes they won’t be the right ones. Now, naturally, it isn’t very […]
A Proactive Corporate Response is Key No matter what, a company will have to communicate with consumers on the internet. Interacting with consumer feedback should be done proactively. A company should not find themselves reacting to positive or negative commentary. Instead, they should have specific plans in place to interact with their customers. A proactive […]
Proactive Cooperate Response A proactive cooperate response is when a company responds to a negative comment made by an unhappy customer that assures the issue will not repeat itself. These types of responses builds trust between the customer and company. An example of a proactive response is below: Defensive Cooperate Response A defensive cooperate response […]
Companies that have a social media presence are always receiving comments and reviews about their products or services. When a company receives a negative comment, there are two ways they can respond – in a defensive or proactive way. When a company decides to respond to a negative comment in a defensive way, they are […]
In a digital age where consumers can quickly and easily communicate with brands via social media; brands now have the opportunity to cultivate a relationship through proactive corporate response. This idea of proactive responding can be carried out on almost all social media platforms. However, in this case I will be referring to Instagram. Whenever […]
It is a goal for a company to keep its’ reputation clean and honest. When negative responses are left on their page, it’s important for them to address the concerns in their comment sections. When companies address negative comments, their goal is to do so respectfully and make sure the problem is taken care of. […]
What it Means to be Proactive Proactive responses are ways in which the company engages with a comment –typically negative,– and respond in such a way that it does not tarnish the relationship between the parties. This is normally approached as a deescelating message followed up by an offer to settle the conflict privately. Example: […]
