What Is It? With the use of E-Commerce tracking you are able to see and analyze the purchasing activity that is happening on your site or app. Some things you are able to see are product and transaction information, average order value, e-commerce conversion rate, time to purchase, and other data. With the use of […]
What is E-Commerce? E-Commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet and the transfer of money and data to execute these transactions. E-Commerce has begun to take over and change the way consumers shop, it used to be all brick and […]
Why You Should Use It If you haven’t heard of E-Commerce tracking before then this is a great place to start. Google Analytics offers a great E-Commerce reporting system that allows you to analyze purchasing activity on your website or app. In addition, to this activity you are able to see what products are selling […]
What is Ecommerce? If you sell products or have any sort of transaction on your site you can analyze this activity with the ecommerce reports. Setting it up: Tracking ecommerce on your sight is not automatically set up in google analytics, there are a few short steps to getting it set up. First you need […]
When finding a target, Google Analytics can guide you to your need(s). Google Analytics offers target Audiences to be created in Optimize, giving the option to create new audiences from scratch, and you can import any of your existing segments to use as the basis for new audiences. Once you’ve gathered your audience, it becomes […]
Marketing Automation and Google Analytics are two essential tools needed in today’s digital marketing age. There are benefits to both of these platforms. The benefits of using Google Analytics and Marketing Automation Google Analytics offers good insight on users and how they are interacting with your website. Users of Google Analytics can see demand-related engagement […]
Targeting the Right People One of the largest challenges people face when running a website is how to keep visitors coming back to the site. Google Analytics has helped make this less of an issue with audience targeting. Creating a target audience is easy if you know who you’re targeting. Analytics will create an audience […]
Targeting Can Help With That Google Analytics is handing us all the ability to access targeting and find the perfect people to be a part of your companies experiments. Targeting optimize allows you to see who is eligible to be included in the experiment. Those who are eligible will receive one of the experiment variants. […]
The Power of Targeting If your wondering how to bring consumers to your site, go no further, with Google Analytics you are able to use targeting to boost your site traffic. By optimizing targeting, it allows you to choose who is eligible to be in your experiment, and when they are served experiment variations. There […]
Running experiments: When running experiements in google analytics one of the things you should consider is who you want to be apart of your experiment. Having all the traffic thats coming onto your site may seem ideal becasue you would get alot of information . However, you should consider not everyone that comes to your […]