A/B Testing!

What is A/B Testing? A/B testing is a process in which one compares two different versions of a website. Although they are very similar, only one or two things should be different to learn exactly how those individual aspects affect the overall statistics. By keeping everything besides your changed variable constant, it allows you to […]

A/B Testing Hypothesis

The ability to recreate and form a hypothesis that can generate insights and results is something that can take some time in many instincts. When thinking about how I would structure a website a certain way to test whether the users like a certain aspect of the site can provide you with even more information […]

A/B Hypothesis Testing

What is A/B Testing? A/B testing is the trial of different options on your website. Essentially allowing you to run trials on your site without discarding your previous work. This allows you to make small adjustments within the site and track to see which altered version is more effective. Once you’ve enacted these alterations you […]

A/B Testing

What is A/B Testing? A/B testing is an experiment that we use to compare two different, but similar, variables to see which produces a better outcome. The first step in this process is finding a problem within the site. One way that we can find the issue is by focusing on trends from behavior reports […]

Google Optimize and A/B Testing

Creating our Hypothesis… One of the best things about Google Optimize and its many tools is the functionality testing that allows marketers to experiment and hypothesize different ways to tweak their websites in order get the best performance from content, drive engagement, or simply to test visual layouts of their site. Here’s my hypothesis: “Enlargement […]

A/B Testing Hypothesis

What is A/B Testing and what does it do? In everything you do, there is always a way to get better and this concept applies to businesses as well, specifically when it comes to website optimization. There is always ways you can improve but who is to say what changes work and what don’t? A/B […]

Using A/B Testing to Test a Hypothesis

What is A/B Testing? Have you ever wondered whether your website could perform better with certain changes? A well-performing website is essential to nearly every business nowadays. You don’t have to change your entire website and wait to see what happens, though. A/B testing is a process that allows you to change one small aspect […]